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Welcome To AFG Training Academy
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Selling is the heartbeat of your dealership; the pump that pushes profits and determines whether you’re a leader or just another dealership. It’s not just on the show room floor; selling is a vital part of every department of your dealership. Problem is, good sales people are made, not born. You have to make them, or find someone who can. Then you have to keep them for the long term. None of this is easy, but getting expert help is.The AFG Training Academy was built from the ground up to help auto dealers recruit and train the high-performing associates you need for long-term success. Our job is training automotive dealership staffs to be highly productive, customer-focused professionals who deliver a superior experience to every customer.
“The course has helped me grow as an automotive leader. It will help me better myself, the dealership and my sales people earn more money. Thank you for your information and expertise.”
- M. Davenport Chrysler Sales Manager
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Non-Traditional Recruiting
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We don’t find a lot of competition from auto dealers when we go recruiting. We go where we find quality hires, including college campuses. We find people who are looking for careers, not just jobs, and our recruits discover we can open doors to high paying careers they never imagined. |
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We know payroll is your biggest expense; you have to get the most out of every associate, whether Sales Consultant, Service Advisor, Finance Manager, Parts Counter or Cashier. You do it with training.
Training increases productivity, and it reduces employee turnover. Both are vital to growing your business. Whether you ask us to find people or send us your own recruits, the AFG Training Academy delivers professionals grounded in the fundamentals of high-performance selling and customer care.
“Great presentation! Highly motivational. Increased my understanding to sales.”
- D. Perkins Ford Sales |
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AFG training takes place in a participatory, real world setting with proven techniques designed to make immediate, positive effects on dealership profits.
Training is at our campus in the Dallas-Fort Worth Metroplex, free from interruptions that often happen with on-site training. For our recruits, it’s often the first step in a new career; for your high-potential associates, it’s a reward for a job well done, and an investment in their personal futures.
To promote continued professional growth, each student leaves the AFG campus with a personal action plan that contains specific, personalized performance objectives. We send a copy to the Dealer or General Manager for implementation and follow up.
AFG Training Academy offers an ever-expanding array of individual and team-oriented courses to help your associates advance to the next level of performance.
A complete description of our courses can be seen on the Courses page.
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